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How to Attract High-End Customers to Boat and RV Storage

Depending on the market, Boat And RV Storage Owasso can bring in higher returns than traditional self storage. However, the type of customer is different and requires a different approach to business development.

Boat and RV Storage

Whether they’re storing their new yacht or a collection of knick-knacks, RV and boat owners are loyal customers that keep their space full year after year. To keep them happy, it’s important to provide excellent customer service.

Boat and RV ownership is at a record high, meaning that many households don’t have the space to store their vehicles. This is driving demand for conveniently located boat and RV storage facilities. As a result, these facilities are often more profitable than traditional self-storage facilities. If you’re thinking of starting a business in this industry, it’s important to consider your location.

A feasibility study is the first step to a successful boat and RV storage business. The study will help you determine the number and types of units your facility should have, as well as the optimal size and layout. It will also give you a clear picture of your potential revenue streams and operational costs. This information will enable you to set competitive prices that attract customers and maximize profits.

Unlike other storage types, boat and RV storage facilities typically require more land to operate. In general, a boat/RV storage property will need to be at least three times larger than a standard self-storage property. If you’re looking for a piece of land to purchase, make sure that it has proper zoning for this type of storage. You’ll also want to ensure that the area has enough traffic to draw in customers.

In addition, your location should be close to a body of water or campgrounds. Ideally, it should be within a few miles of a densely populated neighborhood. This way, you can serve both recreational vehicle and home owners. The area should also have easy access to major roadways. If you’re building a new facility, a feasibility study can be helpful in determining the best site for your location.

Another consideration when choosing a boat and RV storage location is the local climate. A harsh winter can significantly reduce the value of your investment. Additionally, a hot summer can cause damage to your RV or boat. A good location will offer protection from both extremes of weather.

Another factor to consider is the seasonal needs of your customers. Most RV and boat owners use their vehicles for a limited number of days each year. This means that they’ll need a safe place to store their vehicles during the off-season. Fortunately, this is an ideal time for a boat and RV storage facility to make money.

Units

Whether they’re in between trips to the lake or just getting ready for the season, boat and RV owners need somewhere to store their toys. Unfortunately, homeowners often don’t have room to keep their boats or RVs at home, and many HOAs forbid them from storing vehicles in their driveways. This has led to a huge demand for recreational vehicle storage.

This is a great opportunity for self storage operators looking to expand their offerings. You can either buy or build a facility dedicated to boat and RV storage, or you can add it to an existing self storage property. But before you decide what option is best for your business, consider the following factors.

First, you’ll want to understand the difference between boat and RV storage and traditional self storage. The customers and their expectations are different, so you’ll need to change your approach to make it profitable.

When it comes to determining your pricing structure, you’ll need to look at your market’s supply and demand. Some markets are very competitive, while others have few competing facilities. As a result, the price of boat and RV storage can vary dramatically from one market to the next.

Other factors that will affect your prices include the type of storage and features. For example, indoor RV and boat storage can cost more than outdoor uncovered parking spaces. Additionally, you’ll need to account for insurance costs. Most storage facilities require insurance for all vehicles stored on site.

Boat and RV storage is a great way to attract new customers and increase your revenue. You can even offer special amenities to lure in these customers, such as power outlets in each unit or dump stations for campers. These amenities will help your facility stand out from the competition and increase customer satisfaction.

In addition, you can use your knowledge of your market to determine if there are any opportunities for expansion. If you have a significant number of unused spots, you can increase your rent rates. Alternatively, you can try to obtain a conditional use permit or other land-use changes to allow for more parking spaces. This can be a time-consuming process, however, and may require input from multiple government agencies.

Amenities

In contrast to traditional self storage, RV and boat storage customers are less likely to toss out their items. This is because boats and RVs are a lot more expensive than, say, a couch or boxes of old knick-knacks. Because of this, customers will want to give their items extra care and attention when they are stored. This can help you separate your facility from the rest and keep your customers coming back year after year.

Some of the most important amenities you can offer your RV and boat storage customers are services like washing, detailing, and battery maintenance. These are services that can be offered for an additional charge, and they can make the difference between a happy customer and one who is less than pleased with their experience at your facility.

Another important amenity for RV and boat storage is easy access to the units. This means that your facilities should have wide avenues and maneuverable parking spaces to allow tenants to drop off their vehicles and equipment easily and quickly. It’s also important that your storage unit doors are wide enough to accommodate large equipment that attaches to boats and RVs, such as ladders or awnings.

Because storing their boat or RV is often a big commitment for your customers, they will want to make sure that they are getting the best possible service from your facility. This means that you need to be patient and knowledgeable when they are bringing their vehicle in for storage or checking on it during the off-season. If you can provide exceptional customer service, they will be more likely to recommend your facility to their friends and family, keeping your business consistently full.

You can also reach out to your customers by attending outdoor expos or RV and boat trade shows. This will help you get to know your customers and learn more about their needs. It can be a great way to develop relationships with potential customers and start developing a referral network.

Security

In a highly competitive market for RV and boat storage facilities, facility owners have to take steps to differentiate themselves in order to attract high-end customers who are willing to pay premium prices. The best way to do this is by offering features that increase tenant safety, convenience and security. Some examples include enhanced door security, mobile access apps and AI-enabled video surveillance.

These features are essential for protecting boats, RVs and trailers against theft and damage. They can also help owners meet customer expectations and prevent the negative fallout that comes when a criminal incident occurs at a boat and RV storage facility.

One of the most important factors in attracting RV and boat storage tenants is the site location of their facility. Ideally, it should be located in an area that is within reasonable driving distance from recreational areas and local homes. This will allow them to easily bring their vehicles to the storage facility when they need to use them.

Another important factor is the types of storage options available. Ideally, RV and boat storage spaces should be indoors or covered to protect them from harsh weather conditions. This is particularly important if the facility is located in an area with extreme temperatures. Additionally, a covered space can prevent water from seeping into the vehicle and damaging it.

A good place to start is by looking at other boat and RV storage facilities in the area. It’s important to study the competition and collect data on things like vacancy rates, rental rates, space sizes, facility type, etc. It’s also a good idea to study the local demographics to find out whether or not there is demand for this type of storage in the area.

Once you’ve gathered all this information, it’s time to start developing your own facility. You’ll need to create a business plan that includes a detailed cost estimate for the entire project. This will help you determine if the project is financially viable. You’ll also need to make sure that you have enough capital to finance the entire project.